The success of businesses, including those in the education industry, depends on effective advertising in today’s digital age. Among the various advertising approaches, programmatic advertising has gained significant traction due to its ability to target specific audiences with precision.
The decision to manage programmatic advertising in-house or outsource it to programmatic ad platform for education is a critical one for education businesses. While some companies are inclined to bring this function in-house, it’s essential to consider all the factors involved.
Here are some of the top benefits of outsourcing programmatic advertising for your education business and why it may be the best approach.
#1 – The Cost Conundrum
Cost is often the primary driver behind the decision to bring programmatic advertising in-house. Many education businesses believe that in-house operations can be cost-effective when compared to outsourcing to a programmatic ad platform for education, but it’s not that simple.
However, it’s crucial to understand that in-housing is not just about reducing costs. Here’s a breakdown of key considerations:
- Recruitment Costs: When you decide to manage programmatic advertising internally, you need to recruit and retain experts in the field. Hiring these specialists can be expensive, especially in a competitive job market.
- Work Environment: Your organization must be an attractive prospect for these experts, which requires additional investment in creating a conducive work environment.
#2 – The Cost of Quality
The phrase “Cost of Quality” is a pivotal concept when evaluating in-house vs. outsourcing decisions. It encompasses not only the monetary aspect but also the quality of the service provided.
Agencies often have the upper hand in terms of their extensive experience, industry connections, and access to vast volumes of data.
Working with specialized, transparent providers can bridge the gap between in-house and outsourced operations. A programmatic ad platform for education can operate as an extension of your team, maintaining close collaboration and delivering high-quality results. In such cases, it becomes more about process and trust than the physical location of your programmatic advertising team.
#3 – The Importance of Process
In-housing requires new processes and structures within your organization. It necessitates support, resources, and understanding from top-level management. It’s not merely a matter of adding tasks to the marketing department as it involves sweeping changes throughout the company.
Consider other areas of your organization, such as accounting, legal, HR, and IT. In-housing affects these departments as well, and they need to adapt to the new dynamics. Deciding to outsource to programmatic ad platform for education will save you from this disruptive process because not all organizations can seamlessly manage this transition.
#4 – The Role of the Agency
The role of the agency in the in-housing process and beyond is not fixed, and flexibility is key to success. Consider the following strategies tailored to your specific needs and objectives:
- Strategic Planning: Some companies choose to keep strategic planning in-house while outsourcing activation to an agency. This allows you to maintain control over your overall advertising strategy while leveraging external expertise for campaign execution.
- Activation Expertise: Conversely, others opt to handle activation in-house while relying on their media agency for strategic guidance. This approach capitalizes on your in-house capabilities for campaign execution while benefiting from the agency’s strategic insights.
Why a Programmatic Ad Platform is the Smart Choice for Education Businesses?
While in-house programmatic advertising may seem appealing at first glance, education businesses should carefully weigh the above-mentioned factors. However, when it comes to finding the ideal programmatic ad platform for education that combines cost-effectiveness, strategic soundness, and exceptional results, you should conduct proper research.
Vizibl stands out as the ultimate programmatic ad platform for education, offering an impressive array of features that are tailored to your specific needs. With them, you can implement precision targeting tactics that encompass not only the basics like country, state, and city but also extend to DMA, zip code, and lat-long coordinates.
You can harness the power of 1st and 3rd party segments, engage in private deals, and even optimize your campaigns based on metrics that matter most to you. What sets Vizibl apart is its versatility, allowing you to run ads across a wide range of media types, including Connected TV, banners, HTML5, video, and audio.
Choosing a programmatic ad platform for education businesses like Vizibl will help you experience the future of programmatic advertising for the education sector.